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The History of Butler...
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Beginnings
Building a better stock tank, carefully constructing
durable, pre-assembled tanks from copper-bearing galvanized steel that
wouldn't rust or leak, was the idea that Emanuel Norquist was perfecting
when he met Charles Butler in Clay Center, KS. Butler was a risk taker,
and not one to let a good idea sit idle. When he saw Norquist's new steel
stock tank, Butler also saw enormous untapped sales opportunity. These two
friends believed that the product had great market potential and with an
entrepreneurial will to win they formed a common vision of what might be
possible if a partnership were to be formed. Both Butler and Norquist had
the courage to take economic risks in order to pursue their goal. Homes
were sold and jobs were lost, but with the financial help of Charles'
brother Newton Butler, Butler Manufacturing Company was launched in 1901.
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The First Butler Building
In 1909, Emanuel Norquist had a need to shelter the Metz
automobile he was about to finish assembling. His brother, Victor, set out
to construct a small garage. Using the materials he knew best, he designed
and constructed an all-steel framework to which were bolted corrugated
galvanized steel culvert sheets which gave the garage an arched roof and
lasting strength. Butler Manufacturing Company noticed that there was
growing demand from the public for sturdy garages. The design was modified
to be more cost effective, and by 1910 the first Butler building was sold
to Corporate Secretary, Fred Rufi. That first building stood in use in
central Kansas City for more than 45 years. When Butler introduced a
sturdy two-car version of the garage the market response was immediate,
and Butler Manufacturing Company was in the building business for keeps.
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Butler Spreads its Wings
Throughout Butler Manufacturing Company's long history,
many products have appeared and disappeared. Emanuel Norquist's mechanical
aptitude and incessant tinkering were always directed toward making things
better by making them simpler, less costly, and easier to handle. Charles
Butler's intuitive sales and marketing abilities were equally directed
toward knowing exactly what the customer needed, then satisfying that need
with personal service. This combination worked excellently for grain bins,
and would prove itself again in pre-engineered metal buildings. A few
ideas, however, did not turn out as successfully. In 1927, as Charles
Lindbergh flew solo across the Atlantic, Butler Manufacturing Company was
not immune to the widespread enthusiasm over airplanes. Even Butler's
skills and experience combined with the collaborating efforts of many
famous aviators and a sturdy, well built line of airplanes, could not
overcome the national financial disaster of October 29, 1929, "Black
Tuesday." Caution, wisdom, and careful management have kept Butler
Manufacturing Company strong through hard times and a few ill-fated
ventures
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The Great Grain Bin Adventure
Butler Manufacturing Company introduced its first
cylindrical galvanized steel grain bin in 1907. By 1938 research had
proved the superiority of these bins over wooden ones and the next year
the U.S. Department of Agriculture announced its intention to receive bids
on delivering 30,666 steel bins in which to store the excess grain from a
bumper crop. This order was one and a half times more bins than had been
produced the previous year by the entire industry. Guaranteed bids had to
be submitted within 30 days and delivered within just 60 days of receiving
an order. Butler took on the challenge and against phenomenal odds,
refurbished an abandoned plant in Galesburg, IL, supplied it with
machinery, staffed it, and mass-produced 14,500 steel bins in 59 days, one
day ahead of schedule, plus another 6,000 bins in just 15 additional days.
The seemingly unachievable idea to so quickly secure such an enormous
order--kept alive by Norquist's clear vision, fueled by adventurous
commitment, and fulfilled by hundreds of motivated people--was a spark
that began to shape what Butler Manufacturing Company is today.
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Rigid Frame Research
In 1939, Wilbur Larkin was chief engineer in the Butler
Farm Equipment Division, and his brother Kenneth Larkin was a civil
engineer with the Burns & McDonnell consulting engineering firm in
Kansas City. They doubted the common assumption that a rigid frame design
could not be applied to pre-engineered buildings. Working together, they
began to shape an industry with a quality pre-engineered building design
that provided more usable interior space, looked better, used less steel,
and could be fabricated and erected faster and with fewer people. By 1940,
Butler Manufacturing Company had a complete line of rigid frame buildings
ready to hit the market.
The rigid frame concept was not new, but its application
to pre-engineered buildings had not been considered feasible because of
the complicated stress calculations required.
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The War Years
R. Buckminster Fuller had gained international fame for
his futuristic strategies and his concept of "maximum dynamic
utility." Fuller found inspiration in the design of Butler
Manufacturing Company's mass-produced grain bins. In their design, he saw
low cost, easy to make, fast to erect, demountable, and movable housing
for military troops and their families. The mutual admiration and
enthusiasm between Buckminster Fuller and Emanuel Norquist propelled the
project through design, testing, government approval, and production
tooling in a matter of months. The project was ready for action when the
reins were suddenly yanked. Steel remained on allocation, and the
government could not reasonably divert enough to support any large
contracts on these novel houses. A few hundred were put to use by the Army
for medical operating rooms and Signal Corps housing, but orders were
meager. However, through its connections with Mr. Fuller, Butler
Manufacturing Company gained the confidence to take the rigid frame design
to the limit, and to lead the growth of pre-engineered buildings into
worldwide acceptance and favor.
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Post War
While embracing the technological advances of a newly
opened research center and still savoring a 50th anniversary celebration,
Butler began to feel the strains of growth. Product and marketing
decisions seemed to be growing exponentially. It became evident to
management that the traditional reliance upon sales, production, and
engineering divisions to make joint decisions on every product was fast
becoming very inefficient. To maintain a competitive edge, it was time for
Butler to build a better company. A management research team lead by Jack
Morgan developed a plan to shift leadership into a product line
organization which would put quality management close to a product and its
particular customers. Five product divisions were formed. Not all were
immediately successful but Butler prides itself on being far-sighted about
long-range commitment. Buildings for commercial, industrial and
institutional end users, and rural buildings, two of the initial group of
five product divisions, continue to be the strength of the company today.
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Growth of Building Systems
Butler frames, walls, roofs, fasteners, doors and
windows, Butler features--the Butler product line evolved into a
comprehensive building system. An integrated approach to construction
enabled Butler development teams to overcome traditional limitations.
Precision fabrication of expertly engineered construction components
assure a perfect fit and uniform high quality, unobtainable with ordinary
methods. Butler parts enhance and complement each other, making frames
with wider, longer and lower slopes possible. The expanded size and
flexibility of pre-engineered buildings helped bring the Butler way of
building to many new markets.
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A New Technology
Butler has pioneered many new products and concepts,
challenging any preconceived notion of the limitations of pre-engineered
buildings. For example, in the 1970s, Butler extended the long-term value
of buildings by making them virtually weathertight. Totally waterproof
double lock roof seams with expansion and contraction provision, and
insulated purlins, not only added to the durability of the structure, but
also aided in energy conservation. Butler also came out with new building
systems that defied traditional ideas about pre-engineering, such as
Multi-Story, Long Span, and the distinct look of Landmark. Today's Butler
building is about flexibility and options.
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Growth Through Acquisitions
Never a company to rest upon past success, Butler forged
ahead in the 1980s with several acquisitions. These transactions aimed to
exploit new markets and increase market share in existing businesses.
In 1984, Butler acquired Howmet Architectural Products
from Alumax Aluminum Corporation and subsequently renamed it Vistawall.
Several acquisitions were made during the late-1980s and mid-1990s to
expand Vistawall's presence in the architectural aluminum markets and
further strengthen their powerful market presence. Today, the Vistawall
group provides customers worldwide with a broad line of engineered
aluminum framed curtain wall, windows, storefronts, entrances and
skylights. Although the Vistawall name has been around only since 1984,
this Butler division combines the experience of six well-respected
aluminum product companies: Howmet, Alumiline/Aldora, Pacific Aluminum,
Naturalite, Skywall, and Modu-Line into one entity.
Today, Vistawall maintains facilities across the United
States, offering a full line of architectural products, ranging from
Vistawall storefront and curtainwall systems; Naturalite skylights;
Skywall translucent roof and wall systems; and Modu-Line window systems.
In 1986, Butler acquired Lester's of Minnesota, Inc. It
had been a regional producer of wood frame building systems since the
1940s, serving the upper midwest farm market from its lone plant in Lester
Prairie, Minnesota. Butler rapidly and profitably expanded Lester's
geographically, adding additional plants in Illinois, Kansas, and
Virginia. Implementing Butler's tried and true dealer-based distribution
method introduced hundreds of contractors to Lester's products and
services. Commercial end uses such as retail stores, restaurants,
community buildings and churches are ideal Lester applications. For our
agricultural customers, Lester provides customized dairy barns, hog
confinement buildings and other livestock facilities. In addition, unique
designs have been developed for horse stables and riding arenas, along
with other types of agricultural utility buildings.
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Expanding Internationally
During the 90s there was a significant worldwide
expansion by multinational manufacturing companies. Butler Builders have
constructed hundreds of these manufacturing plants and distribution
centers throughout the world.
Butler's International Division offers a team of
experienced international building professionals located in major cities
throughout the world to help design your project to meet local planning,
architectural and climactic requirements. Our team of experienced
management and engineering professionals provide project management,
on-site consultation and freight coordination for international building
projects.
A customer's building location and applicable exchange
rates determine which of Butler's manufacturing facilities will supply a
client's building. Butler plants in the Americas, Europe, Saudi Arabia and
China provide numerous sourcing options. |
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Looking Ahead
As Butler approaches its 100th anniversary, the company
remains faithful to history. Globalization directly correlates with
Charles Butler's and Emanuel Norquist's desire to meet the customer's
needs, wherever those customers may be. Over the years Butler has
engineered, produced and offered its customers a diverse array of products
and services. Through it all the company has learned that it does best
when it focuses on its core strength, providing distinctive products and
services to the non-residential construction market--products that provide
genuine value to the dealers who represent Butler and to the building
owners who rely upon Butler.
Today, Butler's size and scope would amaze its founders.
But the core values that formed such a solid foundation for Butler's
beginnings remain distinguishing characteristics today. They will continue
to serve Butler Manufacturing Company well in the years to come. |
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